Organizations today are frustrated with expensive and time-consuming web development. Business units cannot publish content fast enough with the constriction of the webmaster bottleneck results in out of date material and poor control over design. Despite realizing the need of a CMS (content management system), business are usually apprehensive due to the hidden costs associated with the revamp of a new site.

Like all successful companies, ENDIVA Software was born because an existing problem was in desperate need of a solution. Endiva offers the lowest total cost of ownership for an enterprise-class management system by returning the content management from the IT department to the rightful owners. The concept of ‘self-service authoring’, whereby staff do not need special skills to edit the content for which they are responsible can be regarded as a major step towards acceptance of the Web as a medium for communication by non-web specialists.

The functions of CMS can be placed in three main categories: Authoring, Workflow and Publishing. From an entry in the news release to simple line of text, authoring is the process where multiple users have the ability to create web content within a managed and authorized environment. Workflow manages the steps taken by the content path from authoring through publishing, where the content approval process takes place. Publishing presents the stored content to the intended audience. A few advantages to owning CMS includes:

•  Virtually eliminate the skill level required to build and maintain Web sites
• Decrease the time spent between authoring and publishing Web content
• Ensure consistency and accuracy of Web content
• Reduces the total cost of having a web presence.

The expansion of an organization’s online presence is in sync with its growth and it becomes extremely important to establish a web content management strategy. An effective CMS allows organizations to achieve its mission.